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Intercultural Awareness Profiler

Enhance collaboration, leadership, and success in a global business environment with the Intercultural Awareness Profiler .

Built on a data-rich, proven model, the Profiler measures cultural preferences across seven dimensions—five focused on interpersonal relationships, one on time, and one on the environment. Unlike tools that only scratch the surface, this delivers practical, actionable insights for both individuals and groups, enabling you to apply cultural understanding strategically and effectively.

Based on 20 years of research on Fons Trompenaars’ Seven Dimension of Culture model, the Intercultural Awareness Profiler is a diagnostic questionnaire designed to assess the personal orientation of choices that an individual makes when resolving intercultural business issues. Using a range of diagnostic questions, the questionnaire is able to elicit individual cross-cultural orientations against the Seven Dimensions of Culture model.

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What is the purpose?
Understanding your personal cultural profile is the first step to improving performance and driving business results in multicultural environments.

The tool provides:

  • Personalized Analysis: A deep dive into your cross-cultural orientation with tailored feedback.
  • Flexible Applications: Set up profiles and subgroup analyses by role, function, or other variables.
  • Actionable Insights: clarity on group dynamics and alignment with national or organizational cultures.

When should it be used?

The tool can be included in workshops, training or coaching interventions with individuals or groups involved in international projects or context, in order to raise awareness of individual cultural orientation and orientation of the team. Specifically, the personal cultural profiles are regularly used in exercises in (virtual) training programs and coaching to help structure the respondent’s experiences.

What makes the app unique?

Data-driven analysis, flexibility, and practical impact

  • the world’s largest living cross-cultural reference database based on globally recognized Seven Dimensions of Culture.
  • measurable business outcomes, improving performance and cross-border effectiveness.


Additional information
  • Can be used as part of a culture suite.

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