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Veronica la Via

Veronica, an experienced Business Consultant, empowers organizations to thrive by unlocking their people’s potential.

Her career at multinational companies like Barilla and Nestlé in Marketing, Innovation, and Insights instilled a systemic approach, results-oriented mindset, and deep understanding of business dynamics, all focused on the human element.

This background informs Veronica’s consulting practice, focusing on Strategic Human Capital Development. Veronica analyzes complex organizational dynamics, identifies talent gaps, and builds comprehensive strategies aligned with long-term business objectives, ensuring talent development fuels success.

Veronica excels at designing engaging people development experiences that converge into change management projects. Her programs foster skill development through impactful blended learning experiences and include initiatives that enhance employee engagement and translate training into measurable changes, as well as an initial Soft Skills’ Assessment phase.

Cross-cultural expertise is Veronica’s passion. A contract professor of “Intercultural Integration for business” at Milan’s University Statale, she designs successful projects with diverse clients. Her fluency in navigating perspectives and fostering reconciliation makes her a trusted partner, guiding organizations through complexities with empathy and communication strategies.

Co-author of van the Italian and English version of The Covid-19 Survival Guide: Dilemmas and Solutions, Veronica integrates her approach not only in cross-cultural settings, but also in Diversity & Inclusion (D&I), Systems Thinking, Leadership, Talent Development, and Self-empowerment fields.