Our new reward system doesn’t seem to work in France. Could you please help us in rolling it out?
Our marketing strategy is affected significantly by global media like CNN and Sky. What should our approach be?
Shall we take cultural differences into account when complying to safety standards?
Globalization increases the number of intercultural encounters. Respecting the cultural diversity means that we have to deal with many dilemmas that can impact the roll out of organization-wide programs in e.g. Marketing and HR. We help to reconcile those tensions for more effective programs and better performance.
Top-team ethnic and cultural diversity is correlated with profitability.
According to the "Delivery through diversity" research from Mc Kinsey, companies with the most ethnically diverse teams — not only with respect to absolute representation but also of variety or mix of ethnicities — are more likely to outperform their peers on profitability, 33% for executive teams and 43% for the board of directors.
1 Recognize
Understanding the need to globalize or localize will affect the need to understand cultural differences
Diagnostics for mapping both the degree of globalization and what are the crucial cultural differences
2 Respect
Charting the differences as attractive dilemmas to avoid compromises and foster constructive dialogues
Our blended workshops include the usage of our tools to assess and align cultures, both national and organizational
3 Reconcile
Establishing a common ground for win-win situations to know what we need to do globally to help local clients best
Through constructive dialogues we try to take advantage of cultural differences and what it means for our process of globalization
4 Realize
Supporting in implementing the transnational organization by rooting systems and processes into the organization’s culture in a systemic way
We support the client in the concrete implementation and rooting of the suggested reconciliations of the global-local dilemma
Our publications in Globalization
Our classic book on how to ride the waves of culture, now at its 4th edition Find out more by reading Fons' book 
What do Cultural differences mean for basic business functions? Find out more by reading Fons' book 
a suite of digital tools that make our intervention more effective
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