R Approach
Our overall goal is to help people in organizations develop a shared understanding of business issues, irrespective of the diverse value orientations from which they start, and to help organizations realize the business potential of value differences by integrating them to a common purpose. That’s why our 4R’s approach leads to more performance, innovation, effective risk management and higher motivation.
Our approach is based on the following 4 steps:
1 Recognize
Identify and understand different cultural (national, organizational, functional etc.) perspectives, attitudes and behaviors and their implications in co-operation, leadership and management.
2 Respect
Build appreciation and respect for the cultural differences in values, styles, viewpoints and approaches, without recourse to destructive stereotyping.
3 Reconcile
Reconcile the dilemmas that result from the tensions between different viewpoints by integrating the different value orientations. This allows to benefit from differences and reach win-win solutions.
4 Realize
Implement the reconciliations and embed across the organization a mindset that continually reconciles dilemmas, to fully realize the business benefits.
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